Assuming one big advertisement is all that is necessary.
Placing an advertisement in response to pressure from advertising salespeople.
Advertising in the wrong place (or at the wrong time).
Advertising without a clear idea as to the objective.
Using your business name for the advertisement’s headline.
Designing an advertisement that promotes image, then expecting a response.
Placing an advertisement too hastily, and not as part of an overall plan.
Omitting a clear call for action at the end of an advertisement.
Allowing too small a budget for advertising.
Continuing to place advertisements without monitoring the results.
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COMMON ERRORS WITH ADVERTISING

