AdContextual.com – New Concept Internet Advertising and Interactive Advertising, Search Engine Optimization and Internet Marketing.
Archive for Content Wraps
October 28, 2008 at 11:29 pm · Filed under Content Wraps, Embedded Marketing, Graphic Design
Put the various elements together to complete the copy for a print advertisement:
Daily Rounds
Let’s have a round table discussion about healthy breakfast choices: Navel Oranges. Sweet, juicy Navels are just what thedoctor ordered. There’s nothing artificial about these golden sections of a 100 percent natural fruit. They’re high innutritious vitamin C. But low in calories. Full of refreshment. And they’ll fill you full of energy. Read the rest of this entry »
October 28, 2008 at 11:24 pm · Filed under Content Wraps, Covert Advertising
You might expect to work chronologically on an assignment: come up with a headline first, and then mite the lead-in, followed by a transition into the product story; then, a transition, and, finally, the wrap-up. That’s certainly an option, but you may be disappointed with the results: The copy feels flat. It doesn’t really come to life. No clear “sell” for the product emerges from the ad. The ad doesn’t resolve itself smoothly. Read the rest of this entry »
October 23, 2008 at 3:57 am · Filed under Advertising Media, Content Wraps, Internet Advertising
A traditional print ad can be broken down into specific parts: (a) the headline; (b) the lead-in; (c) a transition to (d) the story or “sell”; (e) a transition from the story or sell; and, (f) the wrap-up.
You may be asked to create a seventh element: a slogan or positioning line. For now, just execute the six elements listed above. Read the rest of this entry »
