You can have a desirable product or service at an attractive price, but if nobody knows about it, it is unlikely to sell. There are many ways of advertising to find customers, and even a small business should aim to use a combination of these. Some advertising methods are more costly than others, while some are more effective. Cost and effect are not always clearly related. Read the rest of this entry »
Assuming one big advertisement is all that is necessary.
Placing an advertisement in response to pressure from advertising salespeople.
Advertising in the wrong place (or at the wrong time).
Advertising without a clear idea as to the objective.
Using your business name for the advertisement’s headline.
Designing an advertisement that promotes image, then expecting a response.
Placing an advertisement too hastily, and not as part of an overall plan.
Omitting a clear call for action at the end of an advertisement.
Allowing too small a budget for advertising.
Continuing to place advertisements without monitoring the results.
