Creative Advertisings Design Ads Creating continued

November 3, 2008 at 1:58 am · Filed under Advertising Media, Classified Advertising, Covert Advertising, Embedded Marketing, Interactive Advertising, Product Integration

They get to work, finding phrases that contain these 13 words. Then, 25 minutes later, you have a wide assortment of phrases:

1. Fast Food, Food for Thought, Finger Food, Food Bytes/Bites.
2. Bite the Hand that Feeds You, Mega-Bites, Big Bite, Little Bite, Bite your Tongue, Overbite, Underbite, Bite Down.
3. Party Animal, Party Faithful, Life of the Party, Democratic Party, Republican Party, Independent Party, Party till you Drop.
4. Club Sandwich, Ham Sandwich, Chutney Sandwich, Hot Sandwich, Hero Sandwich, _Sandwich it in, Sandwich, Massachusetts. Read the rest of this entry »

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Creative Advertisings Design Ads Creating

November 3, 2008 at 1:55 am · Filed under Internet Advertising, Printed Flyers, Web Banners

You have all your tools in place: your four Creative Advertising exercises; your 10 Creative Twisters; and your brainstorming group skills. Now you’re ready to implement them.

Here’s a hypothetical assignment: write an internal flyer to notify your company’s employees of the annual picnic.

You begin by putting Creative Advertising #1 to work, making a list of the facts: Read the rest of this entry »

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Advertising and External Ads Communications

November 3, 2008 at 1:44 am · Filed under Advertising Media, Classified Advertising, Interactive Advertising

From time to time, you may be asked to get involved with a print advertisement. It might be a consumer ad. A retail ad about products on sale. A business-tobusiness ad targeting your vendors. A corporate ad for the community, etc.

However, the more generic your approach and the more general your audience, the more wasted circulation and the less likely it is that your message will reach its target efficiently. Read the rest of this entry »

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